The challenge many marketers are facing this year is not so much in ‘doing it right’, but rather in squeezing the most value out of what you do, with a limited amount of resource and investment.
In this expert-led session, we share the initial building blocks of a healthy PPC strategy, and introduce a few key ways that you can utilise your investment into existing PPC efforts to support other areas of your marketing – and wider business – strategy. Including; leveraging PPC to support SEO activity, drive stronger customer insights and audience data, along with building brand reputation and lower-intent awareness through always-on PPC.
On the agenda:
- Understanding the value – The overlooked benefits of PPC strategies, and common misconceptions
- Getting started – What you need for a healthy PPC strategy to build valuable insights from
- Making PPC work harder – Where and how to apply insights from your PPC work across your business and wider marketing strategy
- Measuring success – Considerations for a sustainable process, demonstrating value, and next steps
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Against The Grain: Marketing Done Differently
The leadership guide to creating an authentic brand, building a loyal community, and using comms as a force for good.
Playback - Making the Most of your Social Strategy - New Opportunities to Engage
In this workshop for in-house marketing leaders across various sectors looking to up the ante on their social media strategy, our experts shared the latest opportunities, challenges and best practise guidance for getting more from your channels.