Playback - Joining the Dots Between your Marketing and Digital Strategies

Marketing, Communications, and Digital strategies. They’re better together, but when ownership is split, are opportunities being missed? In this session, our experts shared practical advice for an integrated approach that supports business growth.

The GO! Network

Is your business still struggling with silos between your 'digital' and 'marketing' strategy?

In this virtual workshop, our experts discussed the common challenges - and external impact - businesses face from disjointed or clashing strategies, along with practical guidance for integrating your Digital, Technical, and wider Communications strategies to drive stronger business outcomes.

On the agenda:

  • The challenge – How and why the growing complexity of both digital and marketing strategies can impact cross-business performance
  • Joining the dots – The main blockers for in-house teams looking to integrate their tactics, and key considerations for a more cohesive approach
  • Defining your approach – Practical guidance for managing processes, responsibilities, resource, and reporting, using key case study examples
  • Continuous improvement – How to consistently maintain and manage a more integrated strategy, and the signs of success

Our speakers:

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Strategy Sessions

The GO! Network