Is your business still struggling with silos between your 'digital' and 'marketing' strategy?
In this virtual workshop, our experts discussed the common challenges - and external impact - businesses face from disjointed or clashing strategies, along with practical guidance for integrating your Digital, Technical, and wider Communications strategies to drive stronger business outcomes.
On the agenda:
- The challenge – How and why the growing complexity of both digital and marketing strategies can impact cross-business performance
- Joining the dots – The main blockers for in-house teams looking to integrate their tactics, and key considerations for a more cohesive approach
- Defining your approach – Practical guidance for managing processes, responsibilities, resource, and reporting, using key case study examples
- Continuous improvement – How to consistently maintain and manage a more integrated strategy, and the signs of success
get the playback
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Playback - 101 Ways to Get More from your PPC Strategy in 2023
Your PPC strategy shouldn’t exist in a vacuum. Our experts share how to utilise the latest PPC trends to complement other areas of your marketing strategy, boost overall performance and demonstrate real value for your business.