As the lines between marketing and public relations begin to blur, with the significant rise of social media, influencer engagement and data-driven campaigns - what do you need to build an effective, measurable PR strategy ready for the new year.
In this virtual session for marketing leaders, our experts explored the common misconceptions around PR and Communications, how PR as a ‘channel’ fits in amongst other elements of a wider marketing strategy – including how to measure the impact of your PR activation, and ultimately make the case for investing further in 2023.
On the Agenda:
- PR – Campaigns, channels, and challenges – The common misconceptions about PR in 2023, and how to take realistic stock of where PR ‘sits’ in your strategy
- Measuring the impact – Guidance on taking a more comprehensive understanding of the impact of PR activity on your ROI
- Investing in PR – Key considerations before evaluating where to prioritise investment and resource, and the opportunities available with external support
- Q&As – Your chance to ask our expert panel about the biggest challenges and pressing questions in relation to your own strategy
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Playback - Putting the Creativity back into your Creative - Investing in your Brand Strategy
In this strategy workshop for in-house marketing and brand leaders, our creative and advertising experts shared the many often overlooked opportunities to invest in the creativity that drives stronger results for your brand.
Against The Grain: Marketing Done Differently
The leadership guide to creating an authentic brand, building a loyal community, and using comms as a force for good.