As the lines between marketing and public relations begin to blur, with the significant rise of social media, influencer engagement and data-driven campaigns - what do you need to build an effective, measurable PR strategy ready for the new year.
In this virtual session for marketing leaders, our experts explored the common misconceptions around PR and Communications, how PR as a ‘channel’ fits in amongst other elements of a wider marketing strategy – including how to measure the impact of your PR activation, and ultimately make the case for investing further in 2023.
On the Agenda:
- PR – Campaigns, channels, and challenges – The common misconceptions about PR in 2023, and how to take realistic stock of where PR ‘sits’ in your strategy
- Measuring the impact – Guidance on taking a more comprehensive understanding of the impact of PR activity on your ROI
- Investing in PR – Key considerations before evaluating where to prioritise investment and resource, and the opportunities available with external support
- Q&As – Your chance to ask our expert panel about the biggest challenges and pressing questions in relation to your own strategy
Our speakers:
- James Crawford, Managing Director, PR Agency One
- Joe Norton, Digital PR Strategist, Impression
- Kate Hutchinson, Account Director, Hatch
You can now download tHIS DOCUMENT DIRECTLY BELOW!
Download now
get the playback
Thank you! You can watch the full session back now below.
Thank you! You can Download the doc below, but we've also sent a hi-res copy to your inbox.
Back
