In today's digital age, the average consumer is expected to interact with a brand at least seven times before making a purchasing decision with 87% of potential buyers wanting a consistent experience at each encounter.
In this virtual session, our experts run through the ‘checklist’ of a great inbound campaign - including consistent creative, intelligent cross-channel targeting, SEO, and digital performance - to leave you with a game plan for upping the ante on your strategy.
On the agenda:
- Why multi-channel touchpoints matter – How audience journeys have changed, and the compounding value of campaigns that reach across these
- Common challenges – Why effective multi-channel campaigns are so hard to execute, and the core issues that block a strong execution
- The checklist – The building blocks of a strong cross-channel inbound campaign
- Continuous improvement – Maintaining a consistent campaign, improving performance, and next steps
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Playback - Investing in Organic - Maximising your Channels in 2023
In this strategy workshop for marketing leaders, our social, SEO, and content experts shared how to supercharge your brand awareness and engagement by making the most of what you’ve already got.
Playback - Investing in Inbound - A Consolidated Approach to Your Lead Generation Strategy
In this leadership strategy workshop, our paid, organic, and inbound experts share how to build a more holistic view of your lead generation strategy – and avoid the common mistakes that could be costing you key insights.