In today's digital age, the average consumer is expected to interact with a brand at least seven times before making a purchasing decision with 87% of potential buyers wanting a consistent experience at each encounter.

In this virtual session, our experts run through the ‘checklist’ of a great inbound campaign - including consistent creative, intelligent cross-channel targeting, SEO, and digital performance - to leave you with a game plan for upping the ante on your strategy.

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On the agenda:

• Why multi-channel touchpoints matter – How audience journeys have changed, and the compounding value of campaigns that reach across these

• Common challenges – Why effective multi-channel campaigns are so hard to execute, and the core issues that block a strong execution

• The checklist – The building blocks of a strong cross-channel inbound campaign

• Continuous improvement – Maintaining a consistent campaign, improving performance, and next steps

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Our speakers:

• Daniel Swepson, Head of Marketing, Next Chapter

• Laura Arens, Senior Digital Strategist, Impression

• Nicola Glancy, Senior Digital Strategist, Leith

• Will Hughes, Head of Digital Media Strategy, IMA-HOME

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