Playback - Impactful Inbound - Building Consistent and Engaging Cross-Channel Campaigns

As more businesses lean into the role of inbound and organic strategies this year, do you have the right foundations in place to execute joined-up, cross-channel campaigns? In this workshop, our experts share what you need to know before investment.

The GO! Network

In today's digital age, the average consumer is expected to interact with a brand at least seven times before making a purchasing decision with 87% of potential buyers wanting a consistent experience at each encounter.

In this virtual session, our experts run through the ‘checklist’ of a great inbound campaign - including consistent creative, intelligent cross-channel targeting, SEO, and digital performance - to leave you with a game plan for upping the ante on your strategy.

On the agenda:

  • Why multi-channel touchpoints matter – How audience journeys have changed, and the compounding value of campaigns that reach across these
  • Common challenges – Why effective multi-channel campaigns are so hard to execute, and the core issues that block a strong execution
  • The checklist – The building blocks of a strong cross-channel inbound campaign
  • Continuous improvement – Maintaining a consistent campaign, improving performance, and next steps

Our speakers:

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Strategy Sessions

The GO! Network