In this session for marketing leaders looking to build a more sophisticated campaign strategy in 2023, we run through the ‘checklist’ of a great inbound campaign, to leave you with a game plan for upping the ante on your channel strategies.
On the agenda:
- Why multi-channel touchpoints matter – How audience journeys have changed, and the compounding value of campaigns that reach across these
- Common challenges – Why effective multi-channel campaigns are so hard to execute, and the core issues that block a strong execution
- The checklist – The building blocks of a strong cross-channel inbound campaign
- Continuous improvement – Maintaining a consistent campaign, improving performance, and next steps
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