In this session for marketing leaders looking to build a more sophisticated campaign strategy in 2023, we run through the ‘checklist’ of a great inbound campaign, to leave you with a game plan for upping the ante on your channel strategies.

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On the agenda:

• Why multi-channel touchpoints matter – How audience journeys have changed, and the compounding value of campaigns that reach across these

• Common challenges – Why effective multi-channel campaigns are so hard to execute, and the core issues that block a strong execution

• The checklist – The building blocks of a strong cross-channel inbound campaign

• Continuous improvement – Maintaining a consistent campaign, improving performance, and next steps

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The speakers:

• Rachel Owen, Senior Director of Planning, M&C Saatchi Performance

• Claire James, Head of Client Service, Skout PR

• Andy Warner, Performance Director, TrunkBBI

• Callum Corrigan, Head of SEO, Flaunt Digital

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Join an upcoming GO! workshop