From GA4 to the sunsetting of Google Optimize, how do you actually get the most out of these changes?
In this virtual session for marketing leaders, our experts discuss the latest changes to Google's analytical platforms, including how to maximise their usage to support wider business growth, along with the options - and benefits of - investing further in areas such as personalisation and performance.
On the agenda:
- Getting up to speed – The recent changes to Google’s marketing platforms, and what they mean in real terms
- Filling the gaps – The largest gaps left behind by these changes, and the options for keeping ahead of the curve
- Q&A – Audience Qs and practical advice from our experts
- Next steps – Key considerations for improving your online performance, with or without external support
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Guides & Templates
The (Re)Brand Workbook
A comprehensive guide and interactive workbook for analysing your branding, assessing your brand identity, and identifying next steps for a rebranding project that supports your marketing strategy in the long run.
Playback - ABM 101 - Building Account-Based Marketing into your Strategy
In this session for marketing leaders looking to supercharge their strategy with ABM, our inbound and ABM specialists shared when, where, and how to properly invest in your Account-Based Marketing in a way that works for your business.
Playback - The Principles of Brand Architecture - Creating and Delivering a Cohesive, Consolidated Brand
Is your brand hierarchy helping or hurting your strategy? In this session, our experts share the principles of brand architecture to help you build a coherent platform in 2023.