Taking a more strategic approach to your website can help build brand trust, increase site traffic, enhance customer experiences, and inevitably generate more leads – so, how do you unlock the potential of your online presence in 2023?
In this virtual session, our performance, development, and digital experts share the common challenges and overlooked opportunities to make the most of your website and how to objectively assess your site to hit strategic objectives from the ground up, including best practise advice on fine-tuning key elements such as SEO, UX, and consistent measurement of performance.
On the agenda:
- Getting started – Defining the ‘purpose’ of your website, and deciding what’s fit for purpose
- Pain points – Common issues with website optimisation, and how to manage them
- Making the most of your website – The overlooked opportunities to get more from your website across UX, SEO, integrations, and more
- Refresh or restart? – Mapping your plan of attack, internal buy-in, and considerations for external support
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Playback - Building and Nurturing Authentic Brand Loyalty with Your Audience
In this leadership workshop for brand, marketing, and customer team leads, learn how to engage audiences with your brand in a way that builds trust – and loyalty – for the long run.
Guides & Templates
The Ultimate Guide to writing a Digital Marketing Brief
Download our interactive guide to the digital marketing brief, including common mistakes, guidelines and workbook to complete for your own project.