Understanding and applying your marketing analytics can help determine your wider business goals, dictate your strategy focus, and demonstrate your channel ROI – but with such an overwhelming amount of data available, how do you begin deriving 'value-adding' insights?
In this session for marketing leaders, our panel of experts discuss how various sources of data and analytics can be used to inform a more sophisticated channel strategy, wider audience behaviours, and customer insights that add value to the wider business.
On the agenda:
- Getting started – Challenges facing marketers in 2023 when it comes to demonstrating ROI and ‘making the most’ of existing resource
- Framing your data – How – and where – to find the data that matters to your business
- Translating your insights – Practical guidance for pulling key insights from your existing data and analytics – from sourcing to sharing
- Smarter, not harder – Creating sustainable, ‘always-on’ processes for data-driven insights within your business
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Playback - Organic Social 2023 - Trends and Opportunities for your Growth Strategy
In this strategy briefing for marketing and communications business leaders, our panel of experts will share the latest trends, challenges, and opportunities for effective organic social growth in the New Year.
Guides & Templates
The (Re)Brand Workbook
A comprehensive guide and interactive workbook for analysing your branding, assessing your brand identity, and identifying next steps for a rebranding project that supports your marketing strategy in the long run.
Playback - Investing in and Delivering Creative Campaigns that Work for your Resource
In this session, our creative and media advertising experts will demystify the creative campaign planning and launch process – helping you build a creative campaign that works for your business.