Over 70% of consumers say that a product's packaging and design influences their buying decisions - so, how could your packaging bring your brand to life?

In this virtual session, we cover the latest trends in product and packaging design across a range of sectors, discuss the key relationship between your wider USP and physical products, and how to tackle some of the largest challenges when it comes to refreshing your own packaging and visual brand.

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On the Agenda:

• What’s changing? – The latest trends and updates in the world of product and packaging in a competitive online and offline landscape

• Design vs. Brand – How your brand strategy connects into your visual packaging and design

• Design that delivers – Best-practise examples of outstanding packaging, and the Do's and Don'ts of a creative refresh for your packaging

• Q&As – Our experts tackle the largest practical challenges and considerations when it comes to a packaging refresh for your brand

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Our speakers:

• Antonio Giansante, Managing Director, BGN Agency

• Jon-Paul Lightfoot, Head of Packaging and Retouch, Shoot the Moon

• Mark Ross, Managing & Creative Director, Glorious Creative Limited

• Richard Attwater, Co-Founder & Managing Director, Sergeant Walnuts

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