Businesses with high brand loyalty scores grow revenue 2.5 times faster than industry competitors - but are you nurturing brand loyalty with your audience the right way?
In this virtual session for marketing leaders, our experts discuss the ever-more competitive nature of brand-audience relationships, what most brands get wrong when trying to build a connection to their audience, and the variety of ways in which brands can build an authentic image and experience for the customers that matter most to them.
On the agenda:
- Getting started – How to assess your brand’s resonance and engagement with your audiences, and the building blocks of an authentic identity
- Building connections – Practical guidance for nurturing your audience through direct engagement, advocacy, branding, and creative activation
- Defining your strategy – Key considerations for a strategy that suits your objectives, resource, and audience
- Next steps – Measuring shifts in your brand-audience relationships, where to invest, and final advice
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Against The Grain: Marketing Done Differently
The leadership guide to creating an authentic brand, building a loyal community, and using comms as a force for good.
Playback - Investing in your Customers - Understanding Buying Behaviours in Retail
How much of your consumer marketing strategy is being left to chance? In this session for retail marketing leaders, our experts share how to back up your targeting and conversion tactics with a robust understanding of audience behaviour.
Playback - Investing in Inbound - A Consolidated Approach to Your Lead Generation Strategy
In this leadership strategy workshop, our paid, organic, and inbound experts share how to build a more holistic view of your lead generation strategy – and avoid the common mistakes that could be costing you key insights.