Playback - Black Friday and Beyond - Investing in eCommerce Campaigns that Deliver

In this session for retail and eCommerce marketing leaders, our experts expanded out from the POS to share the trends, best practise, and the biggest opportunities for more effective eCommerce marketing campaigns.

The GO! Network

From Black Friday to Christmas to Mother's Day does it take to build a seasonal eCommerce campaign that really delivers?

In this virtual session, our experts shared the common approaches to - and challenges of - seasonal eCommerce campaigns, including the full ‘checklist’ of a great seasonal campaign, from the foundational needs to the creative considerations and practical project delivery.

On the agenda:

  • Setting the scene – The most common approaches to seasonal eCommerce campaigns, typical challenges, and new trends
  • The building blocks – The core elements of an effective, joined-up campaign from creative to conversion
  • A campaign that delivers – Practical advice for dealing with some of the most common mistakes or blockers, and best-practise examples of great eCommerce campaigns
  • Black Friday and beyond – Considerations before mapping your next campaign and deciding where to invest your resource for a successful campaign

Our speakers:

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