ABM strategies have the potential to uplift marketing revenue by more than 200%, yet according to a recent ITSMA benchmark study, only 17% of marketers have mature Account-Based Marketing strategies in place - so what's stopping them?
In this virtual session, our experts discuss the impact of - and common challenges to - Account-Based Marketing within different industries, along with practical advice for a strong ABM implementation.
On the agenda:
- The rise of ABM - Defining where ABM ‘sits’ within a business, and examples of the approach for different industries
- Defining your Approach - Framing your resource, teams, and potential opportunities for ABM to support your wider strategy
- When - and How - to Invest in ABM - Practical guidance for your own ABM strategy
- Next steps - Measuring performance, specialist support, and final considerations for your strategy
Our speakers:
- Craig Taylor, Managing Director, ROMI
- Gary Sahota, Client Director, Miramar
- Michael Ward, CEO, Nerve Agency
You can now download tHIS DOCUMENT DIRECTLY BELOW!
Download now
get the playback
Thank you! You can watch the full session back now below.
Thank you! You can Download the doc below, but we've also sent a hi-res copy to your inbox.
Back
