ABM strategies have the potential to uplift marketing revenue by more than 200%, yet according to a recent ITSMA benchmark study, only 17% of marketers have mature Account-Based Marketing strategies in place - so what's stopping them?
In this virtual session, our experts discuss the impact of - and common challenges to - Account-Based Marketing within different industries, along with practical advice for a strong ABM implementation.
On the agenda:
- The rise of ABM - Defining where ABM ‘sits’ within a business, and examples of the approach for different industries
- Defining your Approach - Framing your resource, teams, and potential opportunities for ABM to support your wider strategy
- When - and How - to Invest in ABM - Practical guidance for your own ABM strategy
- Next steps - Measuring performance, specialist support, and final considerations for your strategy
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Playback - Investing in Social - Building Your Integrated Paid and Organic Strategy
In this session for marketers looking to nurture their audiences without sacrificing commercial return, our experts share how to build an integrated strategy that works for you.
Playback - Making PPC Work Harder for your Marketing Strategy
Your PPC strategy shouldn’t exist in a vacuum. In this expert-led session, we cover how to leverage insights from your PPC campaigns to support both your wider marketing strategy, and your business as a whole.