Playback - ABM 101 - Building Account-Based Marketing into your Strategy

In this session for marketing leaders looking to supercharge their strategy with ABM, our inbound and ABM specialists shared when, where, and how to properly invest in your Account-Based Marketing in a way that works for your business.

The GO! Network

ABM strategies have the potential to uplift marketing revenue by more than 200%, yet according to a recent ITSMA benchmark study, only 17% of marketers have mature Account-Based Marketing strategies in place - so what's stopping them?

In this virtual session, our experts discuss the impact of - and common challenges to - Account-Based Marketing within different industries, along with practical advice for a strong ABM implementation.

On the agenda:

  • The rise of ABM - Defining where ABM ‘sits’ within a business, and examples of the approach for different industries
  • Defining your Approach - Framing your resource, teams, and potential opportunities for ABM to support your wider strategy
  • When - and How - to Invest in ABM - Practical guidance for your own ABM strategy
  • Next steps - Measuring performance, specialist support, and final considerations for your strategy

Our speakers:

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