The modern buyer's journey has shifted in the last year with greater emphasis on the use of social media during the consideration stage and an ever-rising preference of online purchases across industries.
In this expert-led session, we discuss the major challenges facing marketers when it comes to high-value products, non-physical services, and complex sales cycles. From UX to retargeting to influencing your audience with content that builds your credibility, this workshop is designed to give you the building blocks of a stronger path to purchase in 2023.
On the agenda:
- Changing trends – How the increasing complexity of buyer journeys impacts conversion to sale of higher-value products
- The building blocks – The core elements of a strong path to purchase
- Seamless paths to purchase – The key considerations, common challenges, and best practise advice for boosting your buyer’s journey
- Measuring success – Considerations for a sustainable process, demonstrating value, and next steps
get the playback
Playback - Making the Most of your Social Strategy - New Opportunities to Engage
In this workshop for in-house marketing leaders across various sectors looking to up the ante on their social media strategy, our experts shared the latest opportunities, challenges and best practise guidance for getting more from your channels.
Playback - Investing in Inbound - A Consolidated Approach to Your Lead Generation Strategy
In this leadership strategy workshop, our paid, organic, and inbound experts share how to build a more holistic view of your lead generation strategy – and avoid the common mistakes that could be costing you key insights.
Playback - Investing in PR - Finding a Measurable Strategy for your Business
With more options for PR and Communications activity than ever, how do you define the right angle for your business? In this session, our experts shared the options available, and how to measure the impact of your efforts on your bottom line.