With PPC efforts generating an average ROI of 200%, the challenge many marketers are facing this year is not so much in ‘doing it right’, but rather in squeezing the most value out of what they do.
In this virtual workshop, our experts share the foundations of a healthy PPC strategy, including the overlooked ‘value adds’ available with Paid advertising right now, common misconceptions to avoid, and ways to leverage PPC insights to support your wider marketing strategy.
On the agenda:
- Getting started – What you need for a healthy PPC strategy to build valuable insights from
- Understanding the value – The overlooked benefits of PPC strategies, and common misconceptions
- Making PPC work harder – Where and how to apply insights from your PPC work across your business and wider marketing strategy
- Measuring success – Considerations for a sustainable process, demonstrating value, and next steps
get the playback
Playback - Black Friday and Beyond - Investing in eCommerce Campaigns that Deliver
In this session for retail and eCommerce marketing leaders, our experts expanded out from the POS to share the trends, best practise, and the biggest opportunities for more effective eCommerce marketing campaigns.
Playback - Making PPC Work Harder for your Marketing Strategy
Your PPC strategy shouldn’t exist in a vacuum. In this expert-led session, we cover how to leverage insights from your PPC campaigns to support both your wider marketing strategy, and your business as a whole.
Playback - Driving Stronger Data and Insights from your Marketing Strategy
Marketing is full of data – why not put it to use? In this strategy session, our experts share how to leverage your existing performance data and analytics to drive valuable insights for your team - and wider business - alike.