In this session for marketing leaders assessing their digital performance metrics, we discuss what goes into a full funnel lead generation effort, the common threads across channels, how to prioritise the right metrics, and ultimately how to drive more valuable learnings from your inbound strategy.
On the agenda:
- Getting started – Framing your current lead generation efforts, and the building blocks of a more holistic understanding of your performance
- Defining your approach – Common challenges in understanding the success of your lead generation – and how to avoid them
- Driving growth - Practical guidance for updating your lead generation performance, reporting, and processes when it comes to channel activation
- Continuous improvement – Refining your lead generation strategy, specialist support, and final considerations for your strategy
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Playback - Investing in Organic Growth - Maximising your Channels in 2023
In this strategy workshop for marketing leaders, our social, SEO, and content experts share how to supercharge your brand awareness and engagement by making the most of what you’ve already got.
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The Marketing Agency Evaluation Checklist
Make the most of your agency resource and build better relationships through a guided evaluation process including best practise approaches, tips and agency evaluation scorecard.
Playback - Impactful Inbound - Building Consistent and Effective Cross-Channel Campaigns
How do you build cross-channel inbound marketing campaigns that make sense to your audience? In this expert-led virtual workshop, we walk through both the creative and digital building blocks of consistent, effective inbound campaigns.