Digital briefs are a tricky beast. It’s hard to find the right balance between focusing on the technical 'stuff' and communicating your wider business needs.
Still, getting it right is crucial. Whether internally or externally, your delivery team need to have the right tools and information to solve your business challenges and create something that delivers results.
We regularly coach brands through the briefing process on everything from digital performance and social media campaigns to SEO and web & app development.
In this guide, we’ll share some of the key common issues we see in digital briefs coming into the network, how to fix them, and what to do with the brief once you’ve built it!
You can read the whole doc or just use the marketing brief template as a starting point for your project – it’s up to you. Submit below to get the guide.
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Playback - A Smoother Sale - Creating Seamless Paths to Purchase for Higher-Value Products
In this session for marketing, customer and digital leaders looking to nurture their audience path to purchase, our experts share how to navigate seamless buying experiences for higher-value products.
Guides & Templates
The (Re)Brand Workbook
A comprehensive guide and interactive workbook for analysing your branding, assessing your brand identity, and identifying next steps for a rebranding project that supports your marketing strategy in the long run.