Every company will assess the value of their leads and opportunities differently - however, for many agencies, finding the criteria for this is a challenge.
This interactive matrix from GO! can be used as an example, or completed as is to give you an objective approach to evaluating your agency new business.
get the playback
Playback - Driving Stronger Data and Insights from your Marketing Strategy
Marketing is full of data – why not put it to use? In this strategy session, our experts share how to leverage your existing performance data and analytics to drive valuable insights for your team - and wider business - alike.
Playback - Getting More From Your Website in 2023 - The Complete Guide
Your website should be more than just a shopfront. In this session for digital marketing leaders, our experts are here share what you need to make more of your website in 2023.