Against The Grain: Marketing Done Differently

The leadership guide to creating an authentic brand, building a loyal community, and using comms as a force for good.

The GO! Network Team

With contributions from giffgaff, Paddy Power, Levi's and more, Against the Grain focuses on key leadership insights from brands that are doing things differently.

  • Adapting to 'the new normal'
  • Managing rapid growth - a marketing perspective
  • Building an authentic brand identity
  • Creative campaigns - inspiration
  • Driving digital transformation
  • Finding the right marketing agencies
  • Building stronger community relationships
  • Using comms to make a positive impact

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