With contributions from giffgaff, Paddy Power, Levi's and more, Against the Grain focuses on key leadership insights from brands that are doing things differently.
- Adapting to 'the new normal'
- Managing rapid growth - a marketing perspective
- Building an authentic brand identity
- Creative campaigns - inspiration
- Driving digital transformation
- Finding the right marketing agencies
- Building stronger community relationships
- Using comms to make a positive impact
get the playback
Playback - Investing in Social - Building Your Integrated Paid and Organic Strategy
In this session for marketers looking to nurture their audiences without sacrificing commercial return, our experts share how to build an integrated strategy that works for you.
Playback - Black Friday and Beyond - Investing in eCommerce Campaigns that Deliver
In this session for retail and eCommerce marketing leaders, our experts expanded out from the POS to share the trends, best practise, and the biggest opportunities for more effective eCommerce marketing campaigns.
Playback - Panel Discussion - Where and How to Build a Better Website in 2024
What do you need from your website in 2024? In this panel discussion our web, development, and digital experts join us to cover the key considerations for a re-platform project that serves your strategy in the new year.