Winning the Customer: How first-party data is revolutionising the consumer goods sector

Find out from senior marketing leaders how data is revolutionising consumer goods in the latest report by Network members Candyspace.


In the face of huge disruption in the sector, long-standing consumer goods businesses have recognised a burning need to create direct relationships with their consumers – something that’s been accelerated by the demise of third-party cookies.

As a result, many brands are left wondering how they can continue to create value and maintain customer relationships.

In this report – with insights from key figures across the industry – we look at how brands can use first-party data to revolutionise the way they interact with their customers.

Download the report to:

  • Uncover the biggest challenges consumer goods brands face following the demise of third-party cookies.
  • Explore the initiatives senior brand leaders are deploying to obtain more first-party data.
  • Discover how the UK's biggest brands are diving actionable insights from data.
  • Learn how first-party data is delivering a more personalised experience for customers.

Download the full report here

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