In the face of huge disruption in the sector, long-standing consumer goods businesses have recognised a burning need to create direct relationships with their consumers – something that’s been accelerated by the demise of third-party cookies.
As a result, many brands are left wondering how they can continue to create value and maintain customer relationships.
In this report – with insights from key figures across the industry – we look at how brands can use first-party data to revolutionise the way they interact with their customers.
Download the report to:
- Uncover the biggest challenges consumer goods brands face following the demise of third-party cookies.
- Explore the initiatives senior brand leaders are deploying to obtain more first-party data.
- Discover how the UK's biggest brands are diving actionable insights from data.
- Learn how first-party data is delivering a more personalised experience for customers.
Download the full report here
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