The London-based agency will be working with the Strides Consumer team to invigorate a number of the organisation’s consumer health brands through paid and organic social, content creation, and a robust influencer strategy across new markets.
The competitive agency search and appointment process, handled by GO!, engaged 4 agencies in the first instance before competing in a three-way pitch.
On the pitch management process, Ed O’Connell, Global eCommerce Sales Manager at Strides Consumer shared, "We approached GO! in order to save time, lean on their expertise in this field and utilise the breadth of agencies they have worked with.
[Puzzle] showed the most interest in the project, going out and doing in-depth research of our brands and the industry we are in."
Peter McGill, Strides Consumer’s Director for Sales across UK & Europe also shared, "I was very impressed with the agency selection. They were definitely a cut above some of the agencies we have worked with in the past, and as difficult as it was to have whittled them down to our final selection, we are very happy with the final choice that we had made."
On what won the appointment for Puzzle, Francis Burns, Managing Director at Puzzle shared, "We approached the challenges for Strides in the same way as plan for all our partners; a data and insight-led approach, to understand both the market and the key consideration drivers for the consumer demographic, and coupling this with audience profiling and behavioural science.
You can tell the GO! team really do want to create meaningful partnerships with the right connections. It's a considered introduction ensuring a good fit for brands and agencies."
The teams will be working together effective immediately.
The GO! Network is a cost-free agency search and pitch management process for brands across all sectors. If you’d like tolearn more about our process or get started, get in touch here.