With 60% of the global population now using social media, and new platforms such as Threads and TikTok taking the market by storm with record-breaking user growth rates - is your social strategy up to speed?
In this virtual session, our experts discuss where social media ‘fits’ as part of a wider marketing strategy right now, the differing platforms, opportunities and challenges they present, along with key considerations for in-house teams looking to get more from their social activation in 2024.
On the agenda:
- The latest updates – The broader themes we’re seeing across the social media world, and what it means for different strategies and objectives
- Framing your social channels in 2023 – The ‘purpose’ of social media marketing as a tool for communications, brand awareness, audience nurture, and more
- Challenges and opportunities – The major mistakes and overlooked opportunities for marketers with social media, and key considerations before mapping a new strategy
- Continuous improvement – How to consistently measure and demonstrate the value of your social media strategy, and what to consider before you invest in expert support
Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.