With technological advancements, shifts in buying preferences, unprecedented social and economical factors and an increasing need for personalisation - changes in consumer habits are here to stay.
In this virtual session, our experts discuss the changing nature of buyer journeys in 2023, how consumer research and analysis - or the lack thereof - can impact the performance of your marketing activity, before delving into the approaches - and options available - to enhance your audience targeting, conversion and engagement tactics.
On the agenda:
- The ‘Messy Middle’ – The changing nature of consumer behaviour, buying journeys, and challenges facing retail in 2023
- Getting started – The options available to in-house marketers when investing in behavioural/data-driven analysis, and what might work for your resource
- An actionable approach – How to practically translate your efforts into your wider targeting, engagement, and conversion strategy
- Investing in your customers – Final advice, your questions, and deciding what’s next
Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.