In this virtual session for marketing and brand leaders, our experts discuss the value of audience re-engagement vs. new audience reach, the most common forms this can take, and the opportunities to re-engage audiences with creative activation - focusing on the power of 'storytelling' for brands.
On the agenda:
- Re-engagement vs. engagement – The differentiations between first engagements with your audience and continuous re-engagement, and what this means for your business
- Finding your fit - Identifying your own goals, priorities and opportunities in your re-engagement strategy
- Framing your story – The key considerations and best-practise guidance on delivering a strong ‘story’ with your content
- Investing in your story – how and when to make the jump with scaled investment, measuring the value, and planning your output
Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.