Everyone focuses on driving leads into their business - not everyone tracks what happens to them from there.

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If you aren’t confident that you’re optimising your leads to drive conversion then join our workshop hosted by our call analytics and tracking partner Call360.

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In this session dedicated to Marketing & Sales team leaders, you'll learn how to:

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• Maximise your media budget (and therefore return) by tracking which leads are converting

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• Track what is happening to the leads you aren’t converting to see what can be changed or optimised

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• Highlight areas for improvement or wasted effort on your accounts  

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• Track & align the work & effort of multiple teams to ensure leads aren’t falling through the cracks

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