While PMAX's appeal is the phenomenal automated optimization it provides, marketers still need to understand the levers they are able to pull to contribute to their campaigns.

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So, in this webinar we will review 4 key components that marketers need to continue having their hands on the wheel with when it comes to PMAX: Creative, Measurement, Product Feeds, and Holistic Media Strategies.

For each of these sections, we'll do a deep dive on the various elements that marketers can optimize to give PMAX's algorithm the fuel it needs to work hard for them.

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Speaker:

• Jack Tungate, Associate Director, Realtime Agency

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