ABOUT THE WORKSHOP
Software, tools and data are no longer just a 'tech' issue - they're a business issue. From reduced costs to improved customer experience to better sales conversions and use of team resource, the benefits of streamlined digital systems are obvious to most - so why is it so often overlooked?
Whether you're hoping to better integrate your marketing software, improve your back-end operations, or streamline your systems across your business, this session for marketing, sales and business team leads with larger digital requirements will cover:
- Getting started: The key considerations you need to assess before kicking off any digital transformation initiative - timelines, resources, people and priorities
- Building your strategy: How to map your project, common challenges seen in digital transformation projects - and how to avoid them
- Implementation: How to execute a digital transformation project successfully, from culture transformation to technical specifications
- Levelling up your digital systems: Measuring success, planning for continuous improvement, and when to engage external support
This session will be led by our panel of research, data and analysis experts:
Andy Nicol, Head of Digital Strategy, Sputnik
Ben Franklin, Technical Director, Quba
Brant McNaughton, MD, Ecce
Jon Butler, CEO, TrunkBBI
Nadine Clarke, Product Experience Partner, Tangent
Moderated by Chloe Hooley, Head of GO! Network
JOINING THIS SESSION
This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.