From customer reviews to social media news, your brand’s online reputation matters now more than ever.
In this virtual session, our experts discuss how PR as a discipline has evolved in recent years, and the growing importance of a strong online ‘footprint’ for brands - including how to frame Digital PR within a wider marketing strategy, and ways to tackle common challenges facing in-house teams online.
On the agenda:
- Why Digital PR matters – How social proof, buyer scrutiny, and social media is impacting brand-audience relationships
- What your ‘digital footprint’ says about your brand – Guidance on taking a more comprehensive understanding of your online reputation
- Common challenges – Best-practise advice for handling common challenges for brands online
- Investing in reputation – Key considerations before evaluating where to prioritise investment and resource, and the opportunities available with external support
Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.