In an increasingly competitive landscape, what makes your business stand out from the crowd?
In this virtual session, our experts discuss the common challenges in-house marketers face when it comes to developing and maintaining a clear ‘point of difference’ in their communication strategy, including how to identify key differentiators, and the opportunities to roll these out as part of a wider marketing or brand strategy.
On the agenda:
- Differentiation in category – How to define your points of ‘differentiation’ as a brand against your competitors
- Standing out for the right reasons - The common challenges in-house marketers face when it comes to developing and maintaining a clear ‘point of difference’ in their communication strategy
- Driving recognition with your USP – How different brands and industries can address these key points of difference across different stages of the user journey
- Next steps – Measuring ROI, continuous improvement, and building brand recognition for long-term value
Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.