Employee-generated content is swiftly becoming a key part of any social strategy - particularly when it comes to B2B and network growth. In this session, Cognism's SEO and Content lead Greig Robertson will walk you through the core elements of branded content, and help you shape an actionable strategy to bring to your business.

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Key points on the agenda:

• The business impact of investing in personal branding
• Getting personal branding buy in from your team  
• Setting manageable personal branding goals
• Mastering the art of LinkedIn SEO
• Overcoming imposter syndrome
• Measuring personal branding success

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