With data and audience journeys being more complex than ever, the role of the ‘consideration’ stage is crucial - so how can integrating your paid and organic search strategies help?
In this virtual session, our experts discuss the growing significance of the consideration stage during the audience journey, how both paid and organic search can support stronger brand consideration, and where external support can help in-house teams get more from an integrated strategy.
On the Agenda:
- Brand consideration in ‘the messy middle’ – Understanding brand consideration as a key element of your wider strategy
- Using search for consideration – The common misconceptions surrounding both paid and organic search strategies and the role they play
- Finding your strategy – Best practise advice for your organic and paid search tactics when it comes to brand consideration, and key considerations for your own strategy
- Next steps – Measuring ROI, continuous improvement, and investing in brand consideration long-term
Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.