From Black Friday to Christmas to Mother's Day, seasonal campaigns can help eCommerce businesses drive significant sales and revenue - but what does it take to build a seasonal eCommerce campaign that really delivers?
In this virtual session, our experts share the common approaches to - and challenges of - seasonal eCommerce campaigns, including the full ‘checklist’ of a great eCommerce marketing strategy, from the foundational needs to the creative considerations and practical project delivery.
On the agenda:
- Setting the scene – The most common approaches to seasonal eCommerce campaigns, typical challenges, and new trends
- The building blocks – The core elements of an effective, joined-up campaign from creative to conversion
- A campaign that delivers – Practical advice for dealing with some of the most common mistakes or blockers, and best-practise examples of great eCommerce campaigns
- Black Friday and beyond – Considerations before mapping your next campaign and deciding where to invest your resource for a successful campaign
Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.